Media
Nigeria E&M revenues rose 25% to $3.8bn as PwC puts Africa’s entertainment, media industry in dynamic convergence wave
Nigeria's entertainment and media industry saw its revenue grow by as much as 25.5 percent in 2017 to $3.8 billion…
New lingerie line, Sablier, debuts in Nigeria’s plus-size apparel market
A new lingerie line for plus-size people has debuted in the Nigerian market as a popular media personality, Tolu ‘Toolz’ Oniru-Demuren…
Nigerian govt appoints sole administrator for Ajaokuta Steel Plant
Kayode Fayemi, minister of mines and steel development, has announced the appointment of Abdul-Akaba Sumaila, as the acting sole administrator…
Outlook for Nigeria’s media, entertainment industry upbeat as consumer, advertising spend seen grossing $2.8bn in 4yrs
Nigeria’s entertainment and media (E&M) industry is seen grossing over $2.8 billion in the next four years on growing consumer…
Mistakes to Avoid in Programmatic Advertising
A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No…
Discovery aims for content clout with Scripps Network bid
Discovery Communications Inc is acquiring Scripps Networks Interactive Inc for $11.9 billion in a deal expected to boost the company's…
Consumers want control of the brand experience
Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from…
The Daily Newsletter
