MARKETING
The future of marketing in Nigeria
BY: OLUFEMI ADEDAMOLA OYEDELE The Chartered Institute of Marketing (UK) defined marketing as “the management process which identifies, anticipates and…
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How marketing can help tech start-ups survive
MARKETING Patrick 'Mad' Mork (INSEAD MBA ‘00J), Executive Coach & Chief Storyteller, madmork stories Fewer start-ups would fail if marketers had…
The next wave: Using AI to build better marketing campaigns
As the digital revolution keeps on turning, cutting-edge companies are looking to artificial intelligence to spur the next wave of…
Brands are relying on ‘influencer’ marketing more than ever
Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative…
Two new commandments of customer engagement
MARKETING Mark Lee Hunter, INSEAD Adjunct Professor and Senior Research Fellow, Luk Van Wassenhove, INSEAD Professor of Technology and Operations…
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