Insead
Eight ways to unlock the power of community
LEADERSHIP & ORGANISATIONS Ravi Kaneriya, Head of Asia for Social Engagement at the World Economic Forum A common goal, shared…
The invisible roots of community resilience
RESPONSIBILITY Henrich Greve, INSEAD Professor of Entrepreneurship Why some communities pull together in the wake of disaster, and others fall…
Kickstarter backers like novelty or usefulness, not Both
MARKETING Amitava Chattopadhyay, INSEAD Professor of Marketing To attract the most crowdfunding, a product should be framed as either new…
Marketers should leverage, not fight, consumer habits
MARKETING Wendy Wood, Provost Professor of Psychology and Business, University of Southern California Old habits are a powerful yet overlooked…
Preparing teams to lead innovative change
LEADERSHIP & ORGANISATIONS Henrik Bresman, INSEAD Associate Professor of Organisational Behaviour A new model of organisational change for today’s fast-moving…
You can have more than one true work identity
CAREER Henrich Greve, INSEAD Professor of Entrepreneurship People with multi-pronged careers shouldn’t feel inauthentic or fear being branded as such.…
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