Insead
Warning: Do not just average predictions!
OPERATIONS Ville Satopää, INSEAD Assistant Professor of Technology and Operations Management At a 1906 livestock show in Plymouth, England, nearly…
How to thrive in the subscription economy
STRATEGY Tien Tzuo, Founder & CEO, Zuora What you deliver and how you deliver it to customers has to be…
Strategy making: How to tap the wisdom of the crowd
STRATEGY Daniel Mack, PhD Candidate at INSEAD, and Gabriel Szulanski, INSEAD Professor of Strategy Even firms that typically prefer to…
How digital platforms increase inequality
ENTREPRENEURSHIP In their 1995 book The Winner-Take-All Society, Robert H. Frank and Philip J. Cook explained how a few highly…
Identifying social norms makes for better business
RESPONSIBILITY N. Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility, and Markus Scholz, Endowed Chair of Corporate Governance…
Two new commandments of customer engagement
MARKETING Mark Lee Hunter, INSEAD Adjunct Professor and Senior Research Fellow, Luk Van Wassenhove, INSEAD Professor of Technology and Operations…
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