Advertising
ARCON cautions bloggers, skit makers on advertising code
By Chisom Nwatu The Advertising Regulatory Council of Nigeria (ARCON), has issued a statement advising brand owners, digital bodies and…
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Outlook for Nigeria’s media, entertainment industry upbeat as consumer, advertising spend seen grossing $2.8bn in 4yrs
Nigeria’s entertainment and media (E&M) industry is seen grossing over $2.8 billion in the next four years on growing consumer…
Mistakes to Avoid in Programmatic Advertising
A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No…
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