Knowledge@Wharton
How AI makes brand personalities come to life
MARKETING Artificial intelligence (AI) is reinventing the creative landscape for marketers. One big leap: Brands are no longer merely seen…
The ‘why’ behind asking why: The science of curiosity
INNOVATION Curiosity is a fundamental human trait. Everyone is curious, but the object and degree of that curiosity is different…
‘Every business is a digital business’
Nitin Rakesh took over as the CEO of Bangalore-based IT company MphasiS earlier this year. He was earlier CEO and…
Why ‘quiet’ leadership matters in sports and Life
The acronym GOAT in sports stands for Greatest of All Time. It’s a designation currently given to NFL quarterback Tom…
The next wave: Using AI to build better marketing campaigns
As the digital revolution keeps on turning, cutting-edge companies are looking to artificial intelligence to spur the next wave of…
Unearthing the wisdom in finance
The world of banking and finance has earned more than a little opprobrium in recent years. Some of the black marks:…
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