Knowledge@Wharton
How Data Analytics Can Drive Innovation
Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it. In…
Overlooking Communications: Why Strategists Are Missing a Trick
Strategists often wait too long to invest in communications, and as a result they often miss multiple opportunities to make…
Why Being a Celebrity Is Big Business
ortuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most followed celebrity on the social…
Chinese Investments in Africa: Four Anti-corruption Trends to Watch
U.S. enforcement authorities are increasingly targeting corrupt practices among Chinese companies in Africa. Four trends are worth watching, writes Chinwe…
How to Be an Effective Organizational Maverick
What makes for good mavericks in business? They typically leave their ego out of it and make contributions “based on…
How a Simple Change Can Protect Crowdfunding Backers from Fraud
Budding entrepreneurs with a business idea inevitably face the problem of finding financing. With the advent of crowdfunding platforms such…
